product placement
复数形式
product placements
1
产品植入, 嵌入式广告
the inclusion of a company's product in a movie or TV program as a form of paid promotion
Product placement is a marketing strategy where a brand or product is subtly included in movies, television shows, video games, or other media content. Rather than being advertised directly, the product is integrated into the storyline or environment in a natural way, making it part of the content. This can involve actors using a product, a logo appearing in the background, or a product being mentioned in dialogue. The goal of product placement is to increase brand awareness and influence consumers by showing the product in a real-world context without traditional advertising methods.
- The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film.
最新的热门电影以显著的产品植入为特色，主角在整个电影中驾驶着一款豪华跑车品牌。
- In the popular TV show, product placement was evident as characters frequently used and mentioned a particular brand of smartphones.
在这部受欢迎的电视节目中，产品植入很明显，因为角色们频繁使用并提到了一特定品牌的智能手机。
- The music video included subtle product placement, with the artist drinking from a branded energy drink can during a key scene.
音乐视频中包含了微妙的产品植入，艺术家在一个关键场景中喝着一罐品牌能量饮料。
- Video games often use product placement by incorporating real-world brands into the game's environment, such as billboards and in-game items.
视频游戏经常通过将现实世界的品牌融入游戏环境（如广告牌和游戏内物品）来使用产品植入。
- The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label, prominently displaying the brand's logo.
真人秀节目中出现了产品植入，参赛者穿着知名时尚品牌的服装和配饰，显著展示了品牌标志。